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Alcohol Change UK The national charity working to end alcohol harm through evidence-driven change
Highlight from Alcohol Treatment Matrix row 3 The placebo effect is the main active ingredient
Medications featured prominently in row 3 of the Alcohol Treatment Matrix on the medical treatment of alcohol dependence. Yet in the first cell we learnt that it’s not primarily the active ingredients which help patients, but the supposedly inactive ‘packaging’ in the form of taking a pill and the credibility, engagement, contact, and treatment context that goes with it. Appreciate the research which led us to conclude, “The placebo effect is the main active ingredient,” and learn how to make the most of this powerful influence. Click button to view the highlighted section.
The placebo effect is the main active ingredient
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